انخفاض أرباح غوغل Google للمرة الأولى بعد 16 عام

Abdelilah ouhmane

انخفاض أرباح غوغل Google للمرة الأولى بعد 16 عام

تراجعت مبيعات شركة Alphabet الشركة الأم لغوغل ، وذلك للمرة الأولى منذ طرحها للاكتتاب قبل 16 عام ، التراجع جاء دون المتوقع مع تشبت العديد من المعلنين بمحرك البحث غوغل الذي يعتبر الاشهر عبر الانترنت وسط جائحة كورونا فيروس

انخفاض أرباح غوغل Google للمرة الأولى بعد 16 عام

ووفقا لشركة " Refinitiv " المتخصصة في تحليل البيانات ، فقد انخفضت ايرادات الشركة بنسبة 2٪ على أساس سنوي في الربع الثاني من هذا العام ، الى حوالي 38.3 مليار دولار ، حيث توقع المحللون في المتوسط انخفاضها 4٪ اي الى 37.36 مليار دولار
حيث بلغت ايرادات Alphabet من اعلانات محرك البحث غوغل ويوتيوب ، نحو 66٪ من ارباحها الإجمالية ، لكن بسبب جائحة كورونا تأثر كبار المعلنين في ظل تسريحات واسعة النطاق وتخفيضات أخرى في خضم الجائحة ، إذ غالبا ما تكون ميزانيات التسويق في مقدمة التقليصات ، لاسيما لكبار العملاء مثل شركات الطيران والفنادق
كما زادت التكاليف الإجمالية والنفقات ، بحوالي 7٪ عنها قبل سنة إلى 31.9 مليار دولار ، في الربع الثاني ، بعد قفزة 12٪ في الربع السابق ، لتبلغ الأرباح الفصلية 6.96 مليار دولار بما يعادل 10.13 دولار للسهم ، في حين توقع المحللون في المتوسط 5.645 مليار دولار أو 8.29 دولار للسهم

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